Using augmented reality technology, shoppers are able to see enhanced 360-degree images and browse additional styles or colors not shown in the catalog. “We believe that while we are never satisfied, we have created the best registry experience available today by leveraging our in store expertise along with meaningful technology to drive a relevant experience,” he said.īed Bath and Beyond’s mobile application enables those who have created a wedding registry to manage it anytime and anywhere.Ī recent update to the app added new features, such as the ability to add any item in the retailer’s wedding registry catalog to a shopper’s own registry by holding a phone over the page and tapping the hot spot that appears over each item. “As the leader in wedding registry, we are always looking for new ways to assist our customers during this very important life stage,” said Steven Temares, CEO of Bed Bath and Beyond, in a conference call with analysts last week to discuss the company’s fourth quarter financial results. Mobile continues to grow for the retailer, which recently reported that it saw nearly double the number of digital orders placed via mobile in 2014 as well as significant growth in transactions where shoppers reserved an item online and picked it up in-store. Bed Bath and Beyond is taking its wedding registry to the next level via a new print-to-digital tool that easily adds an item from a catalog by holding a smartphone over the page and tapping a hot spot.Īs a leader in wedding registries, the new augmented reality offering reflects how Bed Bath and Beyond is betting on mobile technology to enhance the experience.
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